About

My attraction to design goes all the way back to early post-toddlerhood. My mother had gotten me my first LEGO set and I was just scratching the surface of possibilities. Looking back, I realize most kids focused on function – cobbling together multi-colored buildings that mostly got the job done. I, on the other hand, searched tirelessly for the correctly-sized dark-gray brick to fill the vacant space on my color-coordinated building. Sure, it took a little longer. But to me, was well worth it.

Recently I’ve grown an agency that exclusively works in the service-provider space. “Service-provider?” I hear you ask yourself. Basically any business that differentiates on service. Our client list includes 150-location dog trainer franchises, multi-state IT firms, and commercial real estate private equity. If you’re selling bespoke Apple watch straps or subscription meal plans we’ll be your customer, but not your agency. You can reach me for strategy at Melodiq.

This site is home to writing and other content that doesn’t have a home anywhere else.