Creative campaign and copywriting for DMCfit, and employee engagement program at Doctors Medical Center, a Tenet Hospital in Northern California.
Doctors Medical Center needed a creative campaign to encourage employees to participate in their DMCfit program. The program incentivized exercise and healthy eating.
Catchy headlines combined with employee-sourced photos made for print pieces that stood out in the usually sterile hospital atmosphere.
No two headlines were the same so the campaign always felt fresh. The campaign was easily adapted for mobile context as well.
Most importantly, the campaign was designed for easy engagement with a simple text enrolling employees in the program.