When Preservation Coffee & Tea picked up where Tony Serrano left off with the Serrano Social Club, they had a name, but not much in the way of an identity.
Over time, Preservation became a place patrons could go to enjoy high quality coffee and tea served by genuinely nice people. A place to go with family, do business, or hit the books.
Of course with a new brand, comes a new menu. Preservation’s menu is diverse – serving traditional drinks like macchiato, and originals like the Zephyr.
Several variants of the logo were created for use in different situations. The whale was chosen because it symbolizes history, family, and wisdom.
In addition to rebranding, Preservation’s site is getting the full brand treatment. Patrons will be able to check out the menu, suggest additions, and keep tabs on upcoming events.