Van De Pol is a family-owned and operated distributor of industrial fuels and lubricants. Since 1947 they’ve grown steadily and maintained a focus on efficiency and building a strong culture.
Rebranding helped elevate their brand so it didn’t feel out of place next to the quality brands they carry and also helps them to be quickly identified whether on a delivery truck, polo shirt, or building signage.
Part of the rebrand process was standardizing fonts, layouts, and more. A cohesive business system was developed that was consistent across each division of the company.
Van De Pol has a sizable fleet and new branding for their various vehicles was developed for greater impact out in the wild.
Van De Pol’s core values are integral to everything they do. They aren’t just posters on the wall, although the posters on the wall look quite nice with the new branding if I do say so myself.