Financial Decisions has operated out of Stockton, CA since 1987 and services clients in a variety of industries across the United States. For much of the 3 plus decades, the foundation of their brand has stayed rock solid, but the visual identity and external messaging was in need of an update.
In addition to refreshing the brand identity, “Financial Decisions” was shortened to “FinDec”. Internally, the team already referred to themselves as FinDec, and the added bonus of improved SEO (‘Financial’ and ‘Decisions’ are very common terms) made the decision to rename to FinDec a no-brainer.
A flexible fill-in-the-blank concept was developed to create memorable opportunities for messaging. The concept intentionally positions FinDec as financial experts who can “fill-in-the blank” for you and is flexible enough to have virtually limitless applications.
New print materials were developed including a one sheet, business system, and more. A family business, FinDec always utilizes photography of real employees that you are likely to interact with if you’re one of their customers.
All photography by Preserve Studio
FinDec actively attends trade shows all over the US to stay at the forefront of current trends and technology. They needed updated materials for when they participate as exhibitors, such as the retractable banners above.